Customer loyalty in Sabah full service restaurant.
International Journal of Contemporary Hospitality Management, 16(6), 373-379. Perceived quality and price: Their impact on the satisfaction of restaurant customers. The role of commitment on the customer benefits loyalty relationship in mobile service industry. Personal characteristics as moderators of the relationship between customer satisfaction and loyalty: An empirical analysis. Journal of the Academy of Marketing Science, 43(1), 115-135. A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of Hospitality & Tourism Research, 33(4), 487-510. The roles of the physical environment, price perception, and customer satisfaction in determining customer loyalty in the restaurant industry.
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When to use and how to report the results of PLS-SEM. The Journal of Marketing Theory and Practice, 19(2), 139-151. Journal of Economics, Business and Management, 3(5), 542-547. The effects of CSR on customer satisfaction and loyalty in China: The moderating role of corporate image. International Journal of E-Business Research, 4(4), 26-42. The driving forces of customer loyalty: A study of internet service providers in Hong Kong. Gadjah Mada International Journal of Business, 15(2), 99-112. Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the Malaysian hotel industry. Journal of Management Development, 38(7), 616-636. Factors responsible for making young urban consumers brand loyal: A study on mobile network operators. Hasil penelitian ini adalah kualitas pelayanan dan kepercayaan mempengaruhi loyalitas pelanggan secara langsung dan secara tidak langsung melalui kepuasan pelanggan, tetapi persepsi harga hanya dapat mempengaruhi loyalitas pelanggansecara tidak langsung melalui kepuasan pelanggan.Ĭhakraborty, D. Data analisis dengan menggunakan teknik Partial Least Square-Structural Equation Modelling (PLS-SEM). Teknik pengambilan data yang digunakan adalah convenience sampling dengan menyebarkan kuesioner daring. Populasi dari penelitian ini adalah 100 pelanggan SPBU Pertamina di Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan, persepsi harga, dan kepercayaan terhadap loyalitas pelanggan secara langsung dan tidak langsung melalui kepuasan pelanggan. The results of this study are service quality and trust affect customer loyalty directly and indirectly through customer satisfaction, but price perceptions can only affect customer loyalty indirectly through customer satisfaction. Data analysis used the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique. The data collection technique used is convenience sampling by distributing online questionnaires. The population of this study was 100 Pertamina gas station customers in Jakarta. The purpose of this study is to test the effect of service quality, price perception, and trust directly on customer loyalty or indirectly through customer satisfaction.